For Agencies & Lead-Gen Teams That Close Offline

Stop optimizing ads for leads.
Start optimizing for revenue.

Ockno feeds your ad platforms the outcomes that actually matter: qualified leads, closed deals, revenue. So they stop chasing junk and start chasing money.

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Upgrade optimization: Lead volume → Quality → Revenue
Set up in minutes, not weeks
Works with your stack (CRM, calls, calendars)
app.ockno.io
Mock UI
Outcome Signals
Qualified → Converted Live
Google Ads
Meta (Soon)
Offline Conv.

Built for teams that close offline.

Agencies

  • Train platforms on lead quality
  • Reduce churn with client-side dispositioning
  • Standardize outcomes across accounts

Service Businesses

  • Stop paying for junk leads
  • Scale budgets with predictable quality
  • No dev team required

Lead-Gen Operators

  • Optimize for deals, not noise
  • Feed revenue back into the algorithm
  • Turn ads into a controllable system

Ad platforms can't see what happens after the click.

Google optimizes for what it can see. If your sale happens offline, it's flying blind.

"This isn't a skill issue. It's an infrastructure gap."

Platforms see "leads", not revenue

They can't tell a junk form fill from a $50k contract.

Cheap leads = Plateau

Algorithms find cheap, unqualified leads. Budget burns while growth stalls.

Blind Optimization

Data stops at the form fill. Google guesses who's valuable, and usually guesses wrong.

Junk Lead Spiral

The algorithm chases the easiest conversions. More leads, but your sales team is drowning in garbage.

Scaling Ceiling

You can't spend more without CPA skyrocketing. The platform doesn't know where to find good customers.

A conversion ladder for every campaign.

Conversion Agents automatically upgrade your campaign's optimization goal as outcomes become statistically meaningful. Move from volume → quality → revenue without manual intervention.

STEP 1

New Lead

Start with upper-funnel leads to give the algorithm enough data volume.

STEP 2

Qualified Lead

Shift optimization to "Qualified Leads" based on your CRM logic (MQLs, booked calls).

STEP 3

Converted Lead

The holy grail: value-based bidding on closed deals. The algorithm chases ROI, not clicks.

Automatic conversion actions created via API
Enhanced conversions & offline signals
Static or dynamic revenue values
Human-in-the-loop or automated rules

This is what happens when you stop optimizing blind.

CPA: $850 → $150
Illustrative Scenario

For example, a high-volume moving company in a competitive market can scale past generic spending ceilings by optimizing for Qualified + Converted Leads instead of empty form fills.

Results vary by niche, offer, and volume

INFRASTRUCTURE

Meet Conversion Agents.

Conversion Agents sit between your CRM and your ad platform. They watch for the moments that matter: booked calls, qualified tags, closed deals. Then they push those signals back to Google so the algorithm learns what actually makes you money.

Real-World Triggers

Listen for CRM stages, calls, bookings, or tags. Fire signals when outcomes happen, not when forms submit.

Data Normalization

Automatic SHA-256 hashing for enhanced conversions. Your data stays compliant and match rates stay high.

Signal Recovery

Ockno ID injection recovers attribution when click IDs are lost. More signals, better learning.

pipeline_v2.json
Active
Trigger
Source
Salesforce CRM
stage_change "Closed Won"
Action
Destination
Google Ads API
Payload
conversion_value: 12500.00
currency: "USD"
Processing Signal...

Works with your stack.

Plugs into your stack. No rebuild required.

Google Ads
Meta (Soon)
HighLevel
HubSpot
Salesforce
CallRail
Google Calendar
Calendly
Stripe (Soon)
Webhooks / Zapier

Frequently Asked Questions

Is this just offline conversion tracking?

It includes offline tracking, but the real win is the feedback loop: Conversion Agents that upgrade optimization from leads → quality → revenue.

Do I need a dev team?

No. Standard setups take minutes. Custom stacks can use our webhook/API.

How long until I see results?

Data syncs immediately. Most campaigns see learning improvements within a few weeks, depending on volume.

Can my clients do the dispositioning?

Yes. Clients can mark leads as Qualified or Sold without touching the ad account.

Does it work with HighLevel/HubSpot?

Yes. We support HighLevel, HubSpot, and Salesforce with automatic pipeline triggers.

If you close offline,
this changes everything.

Your competitors are still optimizing for form fills. You don't have to.

30-day free trial · Card on file · Cancel anytime